Privacy Policy
Last Updated: 21 October 2026
1. Introduction
Welcome to Aesthetic Dental Zone. We respect your privacy and are committed to protecting your personal information when you visit our website, contact our team, or use our dental services.
This Privacy Policy explains how we collect, use, store, protect, and share your personal information in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Website: https://dulwichdentists.co.uk/
2. Who We Are
Aesthetic Dental Zone operates this website and provides dental services in East Dulwich, London.
Contact Details:
Address: 2 Lordship Lane, East Dulwich, London, SE22 8HN, United Kingdom
Telephone: +44 2082 991434
Email: info@dulwichdentists.co.uk
Website: https://dulwichdentists.co.uk/
For the purposes of applicable data protection legislation, the practice’s responsible legal entity acts as the data controller for personal information processed through this website and its services.
3. Information We Collect
We may collect and process the following categories of personal information:
Personal and Contact Information
Full name
Email address
Telephone number
Information you provide when contacting us or requesting an appointment
Appointment and Enquiry Information
Preferred appointment dates and times
Details about your enquiry
Information necessary to respond to your request or manage an appointment
Health and Dental Information
If you become a patient or provide health information through an appropriate channel, we may process relevant dental and medical history, treatment information, clinical notes, diagnostic information, and other health information necessary to provide dental care.
Health information is sensitive personal data and receives additional protection under applicable data protection law.
Technical Information
When you visit our website, certain information may be collected automatically, depending on the website configuration and technologies in use. This may include your IP address, browser type, device information, pages visited, and information about how you interact with our website.
Cookies and Similar Technologies
We may use cookies and similar technologies to operate our website, remember preferences, understand website usage, and support other website functions. The specific cookies used depend on the services and tools enabled on our website.
4. How We Use Your Information
We may use your personal information to:
Respond to enquiries and contact requests.
Arrange, confirm, amend, or manage appointments.
Provide dental care and maintain appropriate clinical records.
Communicate with you about your treatment and appointments.
Manage our website and improve its functionality.
Maintain website security and prevent misuse.
Meet our legal, regulatory, professional, and record-keeping obligations.
Send information about our services or promotional communications where legally permitted.
We will only use your personal information for purposes that are lawful and compatible with the reasons it was collected.
5. Our Lawful Bases for Processing
Under UK data protection law, we must have an appropriate lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Consent: Where you have freely agreed to a specific use of your information, such as certain optional cookies or marketing communications.
Contract: Where processing is necessary to take steps at your request or fulfil an agreement with you.
Legal obligation: Where we must process information to comply with applicable law.
Legitimate interests: Where processing is necessary for legitimate business purposes and does not override your rights and interests.
Provision of health care: Where processing is necessary for the provision or management of health care under the conditions permitted by applicable law.
Vital interests or public interest: Where an applicable legal basis permits processing in the relevant circumstances.
For health information, we will also identify and rely on an appropriate special-category condition under UK GDPR Article 9 and any additional legal requirements that apply.
6. How We Share Your Information
We do not sell your personal information.
We may share relevant information where necessary with:
Dental professionals and authorised practice staff involved in your care.
Laboratories, specialists, or other healthcare providers involved in your treatment.
Website hosting providers, email providers, appointment systems, and other service providers acting on our behalf.
Regulators, law enforcement authorities, or other organisations where disclosure is required or permitted by law.
Other parties where you have requested or authorised the disclosure, or where another lawful basis applies.
Where third-party service providers process information on our behalf, we take appropriate steps to ensure that suitable data protection arrangements are in place.
7. Patient and Dental Health Information
We treat patient records and dental health information as confidential.
Access is restricted to authorised individuals who need the information for appropriate purposes. We process clinical information to provide care, manage treatment, maintain records, and meet applicable legal and professional obligations.
Where information needs to be shared with another healthcare provider, we do so in accordance with applicable confidentiality requirements and data protection law.
Clinical records may need to be retained for legally or professionally required periods, even where a patient requests deletion.
This website Privacy Policy does not replace any separate patient privacy notice or clinical confidentiality information that applies to your treatment.
8. Cookies and Website Analytics
Our website may use essential cookies required for its operation. Depending on the website configuration, it may also use analytics, preference, or marketing cookies.
Where required by law, we will request your consent before setting non-essential cookies or using similar technologies.
You can manage cookies through the cookie settings provided on our website, where available, and through your browser settings. Blocking certain cookies may affect some website functions.
If analytics, advertising, embedded content, or other third-party services are enabled, their use should be reflected in the website’s cookie information and consent settings.
9. Data Security
We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, alteration, disclosure, or destruction.
These measures may include access controls, secure systems, staff confidentiality requirements, and appropriate safeguards when working with third-party service providers.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
10. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including meeting legal, regulatory, professional, accounting, and record-keeping obligations.
Retention periods depend on the type of information and the reason it is held. Dental and clinical records may be retained for longer periods than routine website enquiries.
When information is no longer required, we will take appropriate steps to delete it or securely dispose of it, subject to applicable legal requirements.
11. Your Data Protection Rights
Subject to applicable law and any relevant exemptions, you may have the right to:
Access: Request a copy of the personal information we hold about you.
Rectification: Ask us to correct inaccurate or incomplete information.
Erasure: Request deletion of your personal information in circumstances where the right applies.
Restriction: Ask us to restrict certain processing.
Data portability: Request certain information in a portable format where the right applies.
Object: Object to processing carried out on the basis of legitimate interests or for direct marketing.
Withdraw consent: Withdraw consent where processing is based on your consent.
These rights are not absolute. For example, we may need to retain certain clinical records to comply with legal or professional obligations.
To exercise your rights, contact us using the details in the “Contact Us” section below. We may need to verify your identity before responding.
You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully.
ICO website: https://ico.org.uk/
12. Marketing Communications
We may send service-related communications where necessary to manage your appointments or treatment.
We will only send promotional emails, messages, or other direct marketing communications where we have an appropriate legal basis and have complied with applicable marketing and privacy laws.
You can opt out of marketing communications at any time by following the unsubscribe instructions provided or contacting us directly.
Opting out of marketing will not prevent us from sending essential communications relating to your appointments or treatment.
13. Third-Party Websites and Services
Our website may contain links to third-party websites, social media platforms, booking services, maps, or other external services.
We are not responsible for the privacy practices or content of third-party websites. When you access an external service, we recommend reviewing its privacy policy and terms.
Information shared directly with a third-party service may be governed by that provider’s own privacy terms.
14. Children’s Privacy
We take the privacy of children seriously, including children who receive dental care at our practice.
Where we process children’s personal or health information, we do so in accordance with applicable data protection law, confidentiality requirements, and appropriate parental or guardian arrangements where relevant.
Parents or legal guardians who have questions about a child’s personal information may contact our practice. Requests will be considered in accordance with applicable law and the child’s rights and confidentiality interests.
15. International Data Transfers
Some of our website or technology service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take steps to ensure that the transfer complies with applicable data protection law and that appropriate safeguards are in place where required.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, website technology, business practices, or legal requirements.
The latest version will be published on this page, together with the date it was last updated.
We encourage you to review this page periodically.
17. Contact Us
If you have any questions about this Privacy Policy, how we use your personal information, or how to exercise your data protection rights, please contact us:
Aesthetic Dental Zone
Address: 2 Lordship Lane, East Dulwich, London, SE22 8HN, United Kingdom
Telephone: +44 2082 991434
Email: info@dulwichdentists.co.uk
Website: https://dulwichdentists.co.uk/
We will review your enquiry and respond in accordance with applicable data protection requirements.